Alternatives for Seniors is the producer of a semi-annual senior housing and resources publication detailing nursing homes, assisted living, retirement communities, home health care and other services. President and CEO Anita Kremer began working on the project in April 1991 after working on a marketing campaign for a chain of seventeen Detroit area nursing homes. During this time, Kremer discovered seniors and families had few resources when it came to choosing nursing home facilities and care options.
Free guidebook resources have become a popular way for consumers to research homes for sale and apartments. Anita’s professional experience in the multi-family housing industry brought attention to the lack of a comprehensive resource where seniors, caregivers and healthcare professionals could easily find a variety of housing and care options.
Working female family members, single parents, and the growing numbers of seniors alone have greatly reduced the number of adult children caring for elderly parents and relatives. Additionally, today’s families are often living out of state, away from their elderly relatives and are trying to evaluate options both locally and across the country.
The first Alternatives for Seniors publication debuted in January 1992 with a distribution of 25,000 copies in metro Detroit. The guides are published by Residential Marketing Concepts, Inc. (RMC), which Kremer founded in 1990. Since then, the senior housing and services guidebook has expanded to eight more markets nationwide, including Chicago, New Jersey, Ohio- Cincinnati/Dayton/Columbus and Cleveland and Northern Areas) and California (Los Angeles, Orange County, San Francisco and San Diego). More than 1.5 million guides are published each year, with an estimated nationwide readership of exceeding 3.5 million.
Alternatives for Seniors website, www.alternativesforseniors.com, provides similar information with the addition of many online tools to help in one’s search. Users can use the Evaluation Tool to assist in understanding their needs, research facilities, request brochures from featured properties and order a free directory.
For more information about Alternatives for Seniors, Anita Kremer at 248-350 0730 ext. 207.
Alternatives for Seniors
P. O. Box 833
Southfield, MI 48037-0833
info@AlternativesforSeniors.com
(800) 350-0770
(800) 350-0771 fax
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